WHO I AM
Welcome to the dynamic world of licensing and brand extension, where innovation meets experience. With an illustrious 28-year journey in the licensing industry, I bring a wealth of knowledge and expertise to the table. Throughout my career, I have had the privilege of representing a diverse array of companies spanning entertainment, sports, music, FMCG, art & design, fashion, and automotive sectors.
My professional journey has been marked by successfully consulting major conglomerates, guiding them in extending their brands across various categories and products. I specialize in crafting international relaunch strategies and rebranding efforts that resonate with global audiences. Notably, I've navigated the intricacies of the fashion world, overseeing licensing portfolios for renowned brands and even spearheading the establishment and management of fashion companies from inception in the USA. This involved creating comprehensive marketing strategies, distribution plans, business blueprints, and establishing vital connections with investors.
Beyond the realms of traditional business, my expertise extends to cutting-edge ventures. I've consulted worldwide companies on entering the Metaverse and leveraging AI to create innovative products while minimizing costs. Additionally, I've orchestrated immersive experience projects using AR, VR, and XR technologies for esteemed international clients, enhancing customer engagement and boosting sales.
In the realm of luxury, I've worked closely with prestigious brands, advising them on successfully entering the Branded Real Estate and Branded Hospitality sectors in the United States, India, Arabic countries, and Asia.
My global network has proven invaluable in finding the right partners for businesses, whether they deal in food, wine, toys, or any other goods.
With a track record of connecting with hundreds of companies worldwide, my passion lies in fostering fruitful business relationships and driving success for my clients. Join me on this journey of innovation, strategic planning, and unparalleled business expansion.